Ocean Pacific revolutionized style for surfers both in and out of the water. Op instantly became a recognizable brand and transformed the look and style of the California Surf scene in the 70s and 80s with its iconic and first-of-its-kind pieces. Icons of Culture misses that California Surf scene, so the team is collaborating with Iconix Brand Group, Inc. (Nasdaq: ICON) (“Iconix” or the “Company”) to bring it back, better than ever, with a capsule collection.
Staying true to the roots with which Z Supply connects with, the team is working with Junior Jenks, son of Jim Jenks, founder of Op. The line will, include men’s and women’s screened-printed tees, as well as sportswear items.
Influential, integral, iconic. Gotcha, the major style influencer of the 80s and 90s surf scene, was the face of California beach culture. Gotcha broke rules, took risks, and created products the world had never seen before and, in doing so, turned surf style into a global phenomenon.
Icons of Culture is joining forces with Perry Ellis International, Inc. (Nasdaq: PERY) to design and manufacture a capsule collection, along with the expertise of Gotcha founder, Michael Tomson, who will help the line remain authentic and true to its roots. It will include men’s and women’s screen-printed tees as well as sportswear items.
SANTA CRUZ SURFING CLUB
Reprinted by permission of the Santa Cruz Surfing Club Preservation Society. Copyright © Santa Cruz Surfing Club Preservation Society. All Rights Reserved.
The Santa Cruz Surfing Club is much more than iconic – it’s a legacy. A tradition of surfing that goes back way before the first surf shop or surf flick, to the mid-1930s in Santa Cruz that celebrated the outer reefs and sandbars and breaks that have helped put big wave surfing on the map in later years – all while the guys were surfing on 60-90 pound boards.
The Surf Club gave surfers a place to be themselves, while storing their gear. What started small, became a full-fledged surf club scene until World War II, which pulled many of the guys away. To bring this tradition back to its full glory, Icons of Culture is working with the Santa Cruz Surfing Club Preservation Society to bring back the club’s ethos and laidback style with men’s and women’s screen-printed tees.