Born to be Wild was the soundtrack of a generation, and with more than 25 million records sold worldwide, eight gold albums and 12 Billboard Hot 100 singles, Steppenwolf, the Canadian-American rock group from the 60s, was its songbird.

That feeling is back in the air, so Icons of Culture is partnering with RR Management to breathe new life into the music, introducing a new generation with men’s and women’s screen-printed tees. 


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The iconic pop culture of the 60s and 70s was illustrated by John Van Hamersveld, whose psychedelic record jackets and posters defined an era of counterculture. The American graphic artist and illustrator canonized the Endless Summer movie with his poster, which has inspired generations to hit the beach around the world.

He’s also designed iconic album covers, including Magical Mystery Tour by The Beatles, Hotter Than Hell by Kiss, Crown of Creation by Jefferson Airplane & Exile on Main Street by The Rolling Stones. He’s illustrated for Esquire, Rolling Stone and Billboard magazines. Icons of Culture is partnering with him to produce a capsule collection of men’s and women’s screen-printed tees.



Rock n’ Roll was immortalized on film by Tom Gundlefinger O’Neal, who launched his career from a student of fine art into rock photographer when he landed hard-to-get photo credentials for the 1967 Monterey Pop Festival. He became the man behind the camera when legends were made, capturing the souls of the rock icons and their music, while always maintaining the playful spirit of each person.

He used innovative photography and printing methods for shoots of stars, including Crosby, Stills, Nash and Young, Neil Young, Joni Mitchell, Janis Joplin, Jefferson Airplane, The Rolling Stones, Jimi Hendrix and more. His photography also helped launch more than 70 albums. Icons of Culture is creating a capsule collection in partnership with the photographer, which will include  screen-printed men’s and women’s tees featuring his work.



American singer Janis Joplin – dubbed the first lady of rock ‘n’ roll – rose to fame during the heyday of the 1960s, becoming one of those most legendary and influential female blues and rock vocalist, even after her untimely death. Her uninhibited, soulful singing style, combined with her raw stage presence and often turbulent and lifestyle, helped her rise to fame during her life, and she lives on as a timeless musical legend decades later. 
Icons of Culture is excited to bring back the “electric” vibe of Janis Joplin by designing a collection of women’s screen-printed tees featuring the legendary singer and her lyrics. 



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The “Master of Disaster” Irwin Allen was an American television, documentary and film director and producer, who became iconic with his affinity for making disaster movies. 

Icons of Culture is partnering with Synthesis Entertainment to feature Allen’s first science fiction television series and the longest-running, Voyage to the Bottom of the Sea, as well as Lost in Space, his science fiction depiction of the classic novel, Swiss Family Robinson. Icons of Culture brings back these two iconic 60’s TV series with a collection of screen-printed tees featuring the underwater adventure and the family of pioneering space colonists, the Robinson Family.